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Your first clients
shouldn't cost a fortune
to manage.

The simplest platform for new running coaches and personal trainers to manage clients — for just $1/month per 10 active clients. No complex features you don't need. No lock-in. Just the tools to get you started.

Starting out as a coach is expensive enough.

Other platforms charge $50–$200/month before you've even landed your first client. You shouldn't have to choose between professional tools and paying your bills. We built First Mile Coach so you can have both from day one.

🏃

Running Coaches

You've got your qualification or you're coaching friends and local club runners. You need a simple way to send plans, track progress, and communicate — without the overhead.

💪

Personal Trainers

You're starting out, maybe working from a park or a small gym. You need client management that doesn't eat into the little revenue you're building.

Look familiar?

A handwritten calendar showing a coach's training plans for clients

Handwritten calendars. Scribbled plans. Crossed-out sessions. This is how most new coaches manage their clients — because the “proper” tools cost more than they're earning.

It doesn't have to be like this. For $1/month you can look professional from day one — with digital plans, client dashboards, and everything in one place. No more flipping through notebooks to remember what you assigned last week.

How It Works

Dead simple. That's the point.

We stripped out everything you don't need when you're starting out. No marketing funnels, no payment processing, no 47-feature dashboard. Just the essentials to manage your first clients professionally.

Get up and running in minutes:

1
Sign up & set up your profile

Create your coach profile in under 2 minutes. Add your name, your sport, and a quick bio. That's it.

2
Invite your clients

Send a simple invite link. Your clients get their own login to see plans, log sessions, and message you.

3
Build & assign training plans

Create weekly plans, assign them to clients, and track their progress. Simple drag-and-drop interface, no learning curve.

4
Communicate & adapt

Built-in messaging, session notes, and progress tracking. Everything in one place so nothing falls through the cracks.

What's included:

  • Up to 10 clients — more than enough to get started and build momentum
  • Training plan builder — create and assign weekly/monthly plans
  • Client dashboard — your clients see their plans, log sessions, leave feedback
  • In-app messaging — keep all communication in one place
  • Email notifications — clients get notified when you assign a new plan, send a message, or leave feedback. You get notified when they log a session or reply.
  • Progress tracking — see how your clients are doing at a glance
  • Session notes — record what happened, what to adjust next time

No app. That's on purpose.

No native app means no 30% app store tax — that's a big reason we can keep this so cheap. First Mile Coach works in your browser on any device, and both you and your clients can add it to your homescreen so it looks and feels like an app.

Pricing that grows with you.
Not ahead of you.

$1/month per 10 active clients

All features included. Cancel anytime. No surprises.

Simple maths:

1–10 active clients$1/month
11–20 active clients$2/month
21–30 active clients$3/month
100 active clients$10/month

Based on monthly active clients

You only pay for clients who are active that month. Had 15 clients last month but only 8 this month? Your bill drops from $2 to $1. Just archive clients who aren't currently training with you — they won't count towards your active total. Unarchive them anytime they come back.

That's not a typo. We're not trying to make money off coaches who are just starting out. We charge $1 per 10 clients to keep the lights on and the spammers out.

How? No native app means no 30% app store tax. No bloated feature set means low running costs. We pass those savings directly to you.

Our Philosophy

We want to help you take off.
Not hold you back.

Here's the honest truth: other platforms might have more features for bigger operations. But if you want to stay with us as you grow, you can — and it'll only ever cost $1 per 10 active clients. We're your first mile, but we're happy to be your hundredth too.

Here's how we think about it:

✓
Other platforms have incredible analytics and features — and we get it

TrainHeroic, TrueCoach, My PT Hub — they offer detailed performance analytics, automated programming, client retention tools, and more. Those features are genuinely valuable. We totally understand when you're ready and able to pay for them — that means your business is working.

✓
Your data is yours. Always.

We'll never hold your data hostage. Export your clients, plans, and notes anytime as a spreadsheet. No lock-in, no hostage situation — if you want to leave, take everything with you.

✓
If you find our platform enough, that's cool

Stay with us as long as you want. It's just $1 per 10 active clients per month — so even at 100 clients you're paying $10/month. No obligation to leave, ever. And if you have a quiet month, your bill goes down automatically.

“We're not building a platform to compete with the big guys. We're building the platform that gets you to them — or lets you stay and grow with us for pennies.”

Why we're building this

We've seen too many new coaches stuck in a catch-22: you need clients to afford tools, but you need tools to manage clients professionally. The big platforms price you out before you've earned a penny.

First Mile Coach exists because every coach deserves a professional setup from day one — even if they only have 2 clients and zero revenue. Especially then.

Your first mile matters most.

$1
Per 10 active clients/month
$10
For 100 clients. Seriously.
0
Lock-in. Leave anytime.